Advertising device



June 21,1955 s R, SMDER ETAL n 2,711,038v

ADVERTISING DEVICE Filed Aug. ll, 1952 2 Sheets-Sheet l A fof-neg June 2l, 1955 s. R. sNunt-:R` ET AL ADVERTISING DEVICE 2 Sheets-Sheet 2 Filed Aug. 1l, 1952 Aitor/veg i United Stats ,Patcif e 2,111,038 ADVERTISING DEVICE Stanley R. Snider and Walter 'L.`,`,Snider,` New Orleans, La.,`

Application August 11, 1952,seriaiNo.3o3,7s L

s claims. (ci. 44p-126)' The present invention relates, to an advertisingde'vice and more particularly to an advertising 'devicesimulating a shaped article as, for example, a loaf of bread, meat loaf, ice cream confection, or the like.

One object of the invention is to provide `an advertising device which has the shape of a large loaff matef rial as, for example, meat, bread; or'sim'ilarl articles,"

said advertising device being adapted ftdbe'readily displayed in various locations to advertisethematerial which is being simulated and thereby Vvstirn'ulateis'ale of said material. 1 9;

Another object of the invention is to provide a dummy preferably in the form simulating a loaf, said vd iir'r'iiny being made of suitable material, such asA cardbioarfcl,- synthetic plastics including synthetic foldable'vinyl plas#` tics, said dummy including a plurality of piece'srlrsec-y tions which can be readily assembled and disassembled so that when the device is not being used, itcanjbe stored.'

or shipped in a minimumv amount of space. 7 A

A still further object of the invention'isft'o provideI an advertising device which has the configuration of'n oversized or jumbo loaf of material as, for example,l bread or equivalent materials of the character set forth whereby the device can be suspended -or 'supported a grocery store, bakery, or other establishmentto ,help

stimulate the sale of bread, the devic'ef'of 'the-present invention including 'a number ofv foldable t'cardb'tla'dpieces which are adapted to be folded'along'prdetei# tain the parts in their assembled positions.

A further object ofthe invention isto provide an mined crease lines and then interlocked togetherto marini advertising device which is extremely simple' and inelxf pensive to manufacture.

Other objects and advantages will be appatrentdurliig'V the course of the following description.

In the accompanying drawings, forming a part o'f this' ar used `toE Figure 4 is a perspective View showing the frame;

Figure 5 is a sectional view taken: on 'the line 5-5 of Figure4; f Figure 6 is a plan view of the blank for making the cover;

Figure 7 is a perspective view showing the means for securing the cover in position; v i

Figure 8 is a perspective view of the completed advertising device. v A Y, y v

Referring in detail to the drawings, the numeral-,10 designates the base of the advertising device, and ,the base 10 may be made of any suitable materialMs-,uchzas foldable cardboard. In Figure 1 there isl shown the blank for making the base and the blank shown in Figure l includes a central portion 21 which constitutes the bottom wall of the base when the base is in its folded posiblank for forming the l 2 tion. Arranged along each longitudinal edge of the portion V21 is' aV wall portion 12, andz the `wall portions 12 are; adapted to be folded along the fold or crease lines 1`4 to provide 'vertically disposed side walls. Arranged on the outer edge of each of the'walls 12 is a flange 15 which is interconnected with the wall 12`by means of alfold 'or crease line .1,6.` With the base in the folded or. assembled position, the pair KAof flanges 15 extend inwardly and `downwardly slightly toward each other, as'sho'wn in' Figures 4 and 5. The'base/10 further includes apair of spaced parallel vertically disposed end wllsl'l'l which are adapted to be folded along the crease lines"18,"and "extending inwardlyrfrom the upper edge oftea'ch of the end walls 17 is a lip 19 which is'interconnected 4to the end wall 17 by a fold line 20.

includes a partition 11 which is also preferably made of cardboard, and thepartition 11 is provided with a pair -of spaced parallel slots 22 which extend downwa'rdly from the upper edge` of the partition for a portionl'fits length.- The partition 11 is further provided with 'a pair of spaced apertures 23, Figure 2, whereby a'wire'or cable can be arranged in engagement with the apertures or openings 23 to support the advertising device. The'pa'rtitien 11is further provided with a pair of inclined'opposed slits l24 andformed integral with the partition 1.1 isa pair of arcuate or semicircularv fingers 25.",'-Each`jof the fingers 25 is providedv with a;V-shaped cut-out 26,-"and when the parts are in their folded position," the tingers 25 are adapted'tobe bent along the "The advertising device of the present invention furtherk cr'eselines'27 to a horizontal position, as shown in Figure 4.vvk n "'There is further provided a pair of cross pieces 28 which are also preferably made of cardboard, and the cross pieces v28` are preferably arranged in kspaced .parallel relation with respect to each other whenrthe device is assembled. Each'of the cross pieces 28 includes a slotf29-which extends upwardly from the bottom thereof, andi-thefcross 'pieces28 are provided with a pair of opposed'downwardlyextending recesses 30 for snugly receiving therein the flanges 15 of the base `10. The slot29` communicates with a cut-'out 31,' Figure 3, and the'cut-out 31 is adaptedto receive the cut-out 26 of the finger 25whereb'y the parts will be locked in their assembled positions'.

f' There-is furtherprovided acover which is indicatedk bythe numeral 32,' and the cover is shown in its extended position in` Figure Q6. The cover 32 includes a top portion 33,fand the ends of the-top portion 33 are provided with a plurality of slits or cuts 34 whereby the end portions of the top 33 can be snugly inserted within f certainportionsl of the cover so' as to provide a neat package; The cover 32v further includes a side section 36and a side section 37. Formed integral with the side' section `36 is a ilang'e 351which`is adapted to be folded beneath the bottom wall 21. A similar flange 38 is formed integral with the other side section 37.

I Arrangedon'each end of the section 36 is a rectangu-Y larapf39, andeach of the flaps 39 vis provided with a'painofA slits `or grooves 40 for a purpos to be later described. The "other section 37 is provided on each endv with a rectangular body portion V41, and extending fromeach of the body portio`ns'41 is a pair of tongues 42 whichare adapted to engage or be received in the slits 40 when the parts are assembled so as to maintainthe cover 'in its -assembled or adjusted position.:

After-the tongues 42 have been arranged in engagement with the slits M ),'a'suitable label 43 bearing indicia or suitable printing'thereon may be glued or otherwise secured-to the end'of the oversized bread dummy or advertising device of the present invention. Furthermore, other suitable indicia or printing can be arranged on Patented June 21, 1955 the exterior of the cover 32 in any suitable manner, as

desired.

In forming the completed cover from the blank shown in Figure 6, the Vsection 36 is folded along the crease line 44, while the section 37 is lfolded ,along the crease line 47. Similarly, the flange 3S is folded along the` crease line 45, while the ange 38 is folded along the crease line 46. Further, the body portions 41 areadapted to be folded along the crease lines or fold lines 48, while the flaps 39 are folded along thecreaselines 49; y )Further, the ends of the top y33 which are to bel tucked inl between the flaps and body portions zare adapted to be folded along the crease lines indicated by the numeral From the foregoing, it is apparent that van advertising device has been provided which simulatesfany oversized loaf of bread. The advertising `device of the present ingmnpas i a cover enclosing said frame and detachably connected thereto, "said base embodying a horizontally disposed bottom wall, a pair of spaced parallel vertically disposed.

side walls extending upwardly from said bottom wall, an inturned iiange extending inwardly from the upper edge of each of said side walls, a pair of spaced parallel l end walls projecting upwardly from said bottom wall, and a lip extending inwardly from each end of each of said end walls, vsaid partition being provided with vention is especially suitable for use in grocery strvnjfzs,y

bakeries and the like. The device vof the present invention is adapted to be made of foldablelpre-cut-cardboard, and includes the base 10, the pair of 'cross pieces 23, the partition 11, and the cover 32. Toyassemble the device, the blank shown in Figure l is folded along the crease lines to provide the base 10. Then the parti-` tion 11 is extended longitudinally along the 'base lllsok l that the lips 19 engage in the slits 24. Then, the cross pieces 28 are arranged at right `angles withrespect to the partition 11 and the slot 29`relgisters with the slots 22. The anges -15 engage in the recesses() and the fingers 25 are bentl along the `fold lines 27 Vso vthat the f V-shaped cut-outs 26 engage in the cutouts31 whereby the partition and cross pieces will be locked in place. Then, the cover 32- is folded about the frame so that the top 33 is on the top of the frame and the sectionswand 37 are on the sides of the frame. gage in the grooves 40 to maintain the cover locked V:on

the frame. f

It will be seen that an advertising device lhas been The tongues 4 2 yeri-ll t extendingupwardly from saidbottorn wall, an inturned l flange extending inwardly from the upper edge of each provided which will simulate an oversized loaf, such, y

The device of the present inventiontrnayv be made-.of

any suitable material, such as foldable cardboard, suitjfy able plastic, or any other ydesired material. f

The wrapping 32 may be considered-.the primary wrapping. On this primary wrapping there may Vbeprovided an outer wrapping on which may be Carried printed fand f descriptive subject matter, art work, and multiple colora-4 tions. The ends of the outer wrapping may. be'closed with a suitable adhesive or with a sticker. f We claim;

1. In an advertising device, a frame including a base,`

a vertically disposed partition extending Vlongitudinally along said base, a pair of spaced-parallel vertically dis. posed cross pieces extending transversely l.with respect to an inclined slit in veach end for receiving said lips, there n being a pair of spaced parallel downwardly extended slotsin said partition, a pair of semi-circular fingers formedintegral'with said partition and each being pro-l vided With a Vshaped cut-out, said cross pieceseach being provided with a pair of opposed openings for receiving said flanges therein, there being a slit in eachk bysatop` sectiona ap extending from the ends of one ofdsaidseictiozns and provided with a pair of openings, a body p'ortionextending ,from the other of said sections,

and aY pairot .tonguesextending from said body portion i.

forengagement with the openings in said flap. `1 y, 4. advertising deviceicomprising a frame including a base, a partitionextending along said base, apair of crossflpieces ,extending transversely with respect to said partition and spaced from theends thereof, and a cover enclosing `said frame and detachably connected thereto, said base embodyingabottom wall, a pair of side walls ofsaid side walls, apair o f end walls projectingupwardly from said bottom wall, and a lip extending inwardly from .each end ,of `each'of said end walls, said partition being, provided .with an inclined slit in each end for receiving said lips, there being a pair of slots in said partition, iapair ofhtingerstformed integral with said partitionV and-each being provided with a V-shaped cut-out, said cross pieces eachg being provided with a pair of opposed openings for receiving said flanges therein, there being a said partition andv spaced from the ends thereof, and ,a2 I

cover enclosing said frame and detachablyconnected thereto, said base embodying a horizontally, disposed n 2. In an advertising device, a frame including a'base,. a` vertically disposed partition extending longitudinally,

along said base, a pair of spaced parallel vertically lisposed cross pieces extending transversely with respect to said partition and spaced from the ends thereof,and

siitin ach of said cross pieces for registering with lthe slots saidpartition, the slits in said cross pieces corrimunicajngiwith a cut-out for receiving said finger.

5. In an advertisingdeyice, a frame including a base, a :partition extendinglongitudinally along said base, a

pairpf spaced cross pieces extending transversely with.r

respect to said partition and spaced from kthe ends thereof, andfaover enclosing said frame, said base kembodying a bottom wall, 'a pair of spacedl side walls extending upwarldiy from Said'bottorn wall, a pair of spaced end Walls projecting .ppwarclly ,from said bottom wall, interengaging l means on said end walls and partition for maintaining said partition in upright position, means on said side walls for engaging said cross pieces to prevent shifting move?Y ment of said cross pieces, and interengaging meanson said partition and Across pieces for maintaining the partition and cross pieces connected together, and tongue and groove meanson said cover for maintaining said cover secured on said frame.

`y References Cited in the tile of this patent 2,079,264 nike myl 4, 1937 3. 'IlleL apparatus as described in claim 2, wherein said cover includes side sections interconnected together. 

